The creativity, flexible approach and the consistent quality of Riverdale's work have paid off for us.

Richard Zurawski

CEO, Telmetrics Inc. (Toronto)

Performance Metrics

Sales Results & Marketing ROI


If you can’t measure it…you can’t manage it

This basic premise is what’s behind a lot of successful marketing and sales programs. Our measure to manage philosophy is at the core of how we operate. That’s why we’re passionate about implementing the right marketing program and campaign metrics into your business through salesforce automation or CRM systems.

Our work with organizations across a variety of vertical markets gives us a unique perspective on best practices from a variety of industries. We will work with you to identify and track the 10-20 most meaningful marketing, sales and service metrics that drive the business. Then we create custom real-time reports, dashboards and alerts that give you one button access to the numbers you need to better forecast and deliver on your targets. And best of all, we build them into your existing, SalesLogix™ or Interaction™ system so they can leverage the investment you’ve already made.

Clients tell us that making this investment not only enables improved management of their business on a daily basis, it also enables senior management to better communicate marketing and sales progress to investors, the Board of Directors, partners and other stakeholders.

Sales Results & Marketing ROI Performance Metrics Post-Sales Customer Dialog & Support CRM/Salesforce Platforms Salesforce Audit & Skills Development Sales Channel Performance Lead Generation Product Launch Go-To Market Brand Strategy & Market Positioning Product Management Customer & Competitive Market Research Customer Value Design Business Plan Development Investor Preparation & Networking Venture Catalyst Services Strategic Planning Corporate Strategy & Planning